The Pez Outlaw Movie is on Peacock & Amazon Prime.
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as written approx. 15-20yrs ago
Pez Pops
Create a very small pez type dispenser out of 1 pack of pez candy with a character shaped sucker head that fits on one end of the pack of pez candy, "Pez Pops". Face it, pez dispensers were only created after the fact, to boost candy sales. With this idea you can free yourself at last from the burden of creating something that you only think after 50 years you must do. My guess is you actually make no actual profit on the pez dispenser itself. That the pez dispenser has become like the packaging a cost of bringing your true product Pez candy to market. After all Haas is a confectioary company.
Packs of pez candy by themselves have never sold well so pez dispensers were created to help sell the candy. Well if you put a lolli pop shaped like a cartoon character on one end of the pack of pez candy as a homage to your own product, I believe you could eliminate pez dispensers for approximately half of your candy sales. Cost savings would be huge, as each pez dispenser created runs probably .35 cents & you probably make no money on pez dispensers anyway. As opposed to a sucker heads cost of say .03 cents. You could even subcontract out the production of these sucker character heads.
With this new line of product you could remove at least two sales obstacles. Product placement & Price point. With this smaller product line it would be no problem creating pez packaging that gets you on the coveted candy bar & life saver shelves in checkout areas of stores. On price point, lets face it current pricing of Pez dispensers & candy are hurting sales. Eliminating pez dispensers for this new line of product could get retail of this new line down to about .25 cents.
I understand packs of candy by themselves have very low appeal, which is why you created pez dispensers. I believe the same objective can be reached at a fraction of the cost by simply putting the head in candy form directly on the pack of pez candy. These candy heads could be made out of Lolli Pop candy, little Chocolate heads, Gum shaped heads, Red hot Jaw Breaker heads, Sweet tart heads & even lickerish heads all mounted on one end of the pack of pez candy. Cheaply priced, Good product placement probability & No plastic at all. Talk about going green.
The real beauty of this idea is that you could eliminate most of the costly Pez dispenser injection molding facilities you are currently running down to say just the one in Austria. You could maintain a specialty line of Pez dispensers with candy from the facilities in Austria. While shifting the majority of pez candy sales to this new line. Think of it, eliminating 50% to 70% of plastic cost, cost of the number of pez molds you would need to create & maintain and expensive travel time to the four corners of the Earth working on production of pez dispensers that you probably only break even on. Not to mention the fact that each confectionery facility that produces Pez candy could actually contract out in country for the various candy heads required.
You could test market this new pez product line in the US & Hungary to get a feel for its potential. In Hungary I bet you Robby would know exactly how to flesh this idea out & run with it. By test marketing in the US & Hungary you would get a pretty good idea what global response to this new pez product line would be. Providing an indicator of how far to actually take it. You were half way there with the mini pez dispensers & actually it gives imput on acceptability of smaller Pez product.
Even if this idea caught on like a house afire, I would maintain a specialty line of plastic pez dispensers with candy as an upscale line for your product. If global pez sales hopes/requirements/projections could be met with the new line (Pez Pops), this line could carry the majority cost of operations & global profits. Remember cost of product & operations would now be reduced by approximately 50%. Leaving the line of what would now be the specialty line Pez dispensers with candy as pure gravy.
As the new line, pez candy packs with heads or Pez Pops are now in the checkout area of stores. Pez Pops would be the perfect impulse item located in the impulse item shopping area, priced at the perfect impulse item price. If at all possible .25 cents is the ideal retail target price for Pez Pops. Mom is sure to let little Jimmy or Susy have a Pez Pop if it only costs a Quarter. As a quarter is the new nickel. Product placement of Pez Pops now accomplished through packaging size, the pez specialty lines location in the store is no longer a burden on sales. Now days Pez dispenser location in stores is killing sales as is the price point. Though if Pez Pops are carrying sales & finding a home in checkout this is no longer a burden.
The cost of pez dispenser with candy that is killing you now at $1.00 to $2.00 could be increased to $2.50 to $3.50 no problem. Just increase package size along with the number of refills & poor location of principal pez product line is no longer a burden on sales. As this item is no longer the workhorse, Pez Pops are. So being located in the toy area actually becomes an asset. Where else would a specialty line be & at $2.50 it is one of the cheaper items here. Remember though you can not turn this liability into an asset without Pez Pops carrying the bulk of sales. Making something old new again requires Pez Pops to shine a light on just how special it truly is. You can't have one without the other, they absolutely require each other for success. You can't have a premium line of product without a basic line of product. The presence of one elevates the other. Also remember Pez Pop heads can be made out of Sucker candy, Chocolate, Jaw Breaker candy, Red Hot candy (for special characters like Tasmanian Devil & Yosemite Sam), Liquorish candy & Sweet Tart candy.
My further guess is Pez Pop Heads could also be made out of & in all of the flavors you currently make pez candy tabs in. By using the same compression process you use for pez candy tabs, I bet you could make the heads out of your own pez candy. The compression strike made when creating cavity in head used for mounting head on pack of candy.
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